Each weekend we review business books that are of interest to the small business community. Book reviews are contained in this section.
You might be especially interested in our 2010 Small Business Book Awards winners: Best Small Business Books – Editor’s Choice and Best Business Books – Readers’ Choice.
If you would like to submit a book for review, please fill out this book review request form.
You might be especially interested in our 2010 Small Business Book Awards winners: Best Small Business Books – Editor’s Choice and Best Business Books – Readers’ Choice.
If you would like to submit a book for review, please fill out this book review request form.
John Locke Shares His Strategies for Selling a Million Books on Amazon
In 2011 I wrote a few business book reviews based on a couple of Kindle purchases. In addition to the business books, I picked up one of those $.99 Kindle Singles written by John Locke about a savvy CIA assassin named Donovan Creed. I got hooked on his engaging and entertaining stories and before I knew it, I had Read More 
Selling In A Skirt Elevates Training for Saleswomen and Salesmen
The highlight of my mailbox a few weeks ago was a review copy of Selling In A Skirt: The Secrets Women Don’t Know They Know About Sales (And What Men Should Know, Too) by Judy Hoberman. When I opened the first pages, the highlight to bring me further into the text was a paragraph regarding a significant challenge Read More “Organize Your Home Office” For A Workable Office Space
Many small business owners work from home, but very few of these same owners would be comfortable inviting a prospective client to see their home office. The home office often ranges from controlled chaos to a black hole where invoices and client information are never seen from again. Organize Your Home Office for Success – Expert Strategies That Read More Start Your Engines and Read the “Roadmap to Revenue”
Now that we are solidly into 2012, it’s time to stop dreaming and start doing. One of my business resolutions was to create product and service offerings that are rooted in targeting my ideal customer, what’s important to them when they are buying what I’m selling and then developing an offer that is structured for exactly how they want to Read More Data Driven Marketing Makes Branding Objectives Clear
The numerous ways to conduct digital marketing, combined with traditional media, can create an elaborate process to measure results. To make the hard work of analysis easier, try Data Driven Marketing: The 15 Metrics Everyone In Marketing Should Know by Mark Jeffery. Jeffery, a professor at the Kellogg School of Management, has provided the right starting points to Read More Users Not Customers Will Wake You Up to the Future of Doing Business
I really thought I was a rebel back in the 80s when I had blue streaks in my hair or in the 90s when I told a boardroom full of conservative main line executives that it was a dog-eat-dog market and we were wearing pork-chop underwear. So when I started reading my review copy of Users Not Customers Read More Review of Engagement From Scratch
Engagement From Scratch is the new crowd-sourced book led by Danny Iny of Montreal, Canada and co-founder of Firepole Marketing. The subtitle describes it: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same.The book is a collection of essays from 30 people who are active online and who have experience building Read More
“Google+ For Business” Adds Great Tips For Small Businesses
When we go to a party, we love to have someone show us around and introduce us to guests. So when the party is a social media platform, a newcomer would certainly dream of a host to make a platform feel more like home.The perfect gracious host may be Chris Brogan (@chrisbrogan). At least that’s the premise Read More
Put “The Power of Foursquare” to Work in Your Business
There hasn’t been very much written about Foursquare. When I did a search for the number of books on Foursquare compared to Twitter, Facebook and LinkedIn, I wasn’t surprised to find that Facebook had the most and Foursquare had the least. Twitter came in at number 2 and LinkedIn at number 3.Like with many other social media channels, I Read More
Up Your Sales in a Down Market Is a Crash Course in Selling
If you’re looking for a crash course on sales, or a sales refresher course, and don’t want to read a lot or learn a rigid sales system that some author says you absolutely positively must follow precisely — then Up Your Sales in a Down Market is a book for you.Up Your Sales in a Down Market: Read More
